How osCommerce works to allows you to effectively sell online.

Ways to Effectively Sell Online

osCommerce features a number of useful tools that allow you to more effectively sell to, and communicate with your customers. Some of these features include:

• What’s New: The what’s new feature allows the vendor to automatically display new products to customers when they enter the site. This ensures that exciting new products easily get the attention and publicity they deserve.
   
• Product Specials: It is possible to discount products displaying the old and new price. Product specials can be displayed randomly on every page. There is also a specials page which lists all products currently on special.
   
• Suggestions of related products: When viewing product information, relevant products are displayed based on previous customers’ purchases. The software selects products from the catalog to display that customers who have bought the current product have also purchased.
   
• Reviews: Customers like to be reassured that the products a vendor is selling are as good as the vendor suggests they are, and a useful method to assure customers of this is the use of previous customers’ reviews. Customers’ reviews of a certain product can be displayed alongside the product description. This feature can be set to allow either anyone to review products, or only registered users. It is also possible to disable the review function entirely.
   
• Email Newsletter: Communicating with shoppers is essential, and osCommerce provides an efficient method for periodic communications with registered users of your store. The newsletter system allows for vendors to compose a newsletter regarding news related to the store, new products, discounted products, and other matters of interest. These can then be sent it out to all registered shoppers. This is highly effective as the newsletter is only sent to interested shoppers who have registered to receive such information.